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Category: Brand

Brand, MindsetLeave a comment

The Surprise Magic That Exceeds Expectations

2025-12-292025-12-29 Mario Herger

“How can we bring in the magic?” This is what a Disney employee told us during a presentation of Disney’s first iPad app in 2010. For Disney, it was not only important to develop things that work, but also to … Continue reading The Surprise Magic That Exceeds Expectations

Behavioral Science, Brand, Social MediaLeave a comment

Cutie Posts for Insubstantial Visibility?

2025-08-292026-02-19 Mario Herger

A few weeks ago, I compiled a brief overview of a phenomenon that I hadn’t really noticed at first, but which now seems to be taking over the career platform LinkedIn. It involves posts by women (and a few men) … Continue reading Cutie Posts for Insubstantial Visibility?

Brand, Case Study, WirtschaftLeave a comment

Balloons and the Disney Magic

2024-07-172024-07-17 Mario Herger

Every year, a major hospitality conference is held in Las Vegas, where everyone from receptionists to cleaning staff from large hotels meet to discuss trends and best practices in the industry. The best chambermaids or bell boys are also chosen … Continue reading Balloons and the Disney Magic

Books by Mario Herger

Mario Herger (C) 2026

Der letzte Führerscheinneuling...

The last driver license holder...

Future Angst

global melange

 

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